Crown Resorts purchases 100% of Betfair Australasia.
Crown (Betfair Australia) bought 66% of BetEasy and as they have been so slow at implementing the Bookmaker function on Betfair, I guess this is a way of doing that. Therefore they will be marketing the BetEasy brand as well as being a cheaper option as BetEasy will be looking after the Sportsbook side of the business.