Ladbrokes buys Betdaq in €30m deal
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andyfuller
- Posts: 4619
- Joined: Wed Mar 25, 2009 12:23 pm
For those that have wanted a viable alternative to Betfair for years, this is the best you are likely to have got any time soon so from that view point it has to be welcomed.
This is now a serious competition for Betfair. Ladbrokes have a far greater reach than Betfair can dream of via its shops and existing client base and it is the recreational punter that Betfair will be so worried about losing, not just from an exchange view point but all the other add ons of recent years such as the casino etc.
If they start losing those the all important tipping point could be reached which sees the traders jumping ship.
I don't imagine we are going to see any spectacular sudden change but perhaps a gradual change to the exchange market. It will take Ladbrokes time to figure out the best way to increase market share but they are a monster incomparison to Betfair; Ladbrokes £1.81b Market Cap v Betfairs £705m Market Cap.
It could mean a spreading out of the liquidity with no overall growth but I would think overall the market is now going to grow.
So yes not the ideal competition given Ladbrokes track record as a bookmaker, but the best I think people could have hoped for.
Nothing changing wasn't going to help anyone - so it is time to embrace the change and be grateful there is finally a chance of some good competition that has been needed for years.
The share prices today tell a bit of the story. Ladbrokes up 3.1% v Betfair down -1.56%
This is now a serious competition for Betfair. Ladbrokes have a far greater reach than Betfair can dream of via its shops and existing client base and it is the recreational punter that Betfair will be so worried about losing, not just from an exchange view point but all the other add ons of recent years such as the casino etc.
If they start losing those the all important tipping point could be reached which sees the traders jumping ship.
I don't imagine we are going to see any spectacular sudden change but perhaps a gradual change to the exchange market. It will take Ladbrokes time to figure out the best way to increase market share but they are a monster incomparison to Betfair; Ladbrokes £1.81b Market Cap v Betfairs £705m Market Cap.
It could mean a spreading out of the liquidity with no overall growth but I would think overall the market is now going to grow.
So yes not the ideal competition given Ladbrokes track record as a bookmaker, but the best I think people could have hoped for.
Nothing changing wasn't going to help anyone - so it is time to embrace the change and be grateful there is finally a chance of some good competition that has been needed for years.
The share prices today tell a bit of the story. Ladbrokes up 3.1% v Betfair down -1.56%
It's not great news in the long term imo,
Ladbrokes are an awful company for winners,
i can only get about 0.50p on now and im not a great gambler by any means
but i can however see how we may have a brief return to the good old days,
it's bound to give Betfair a kick up the arse and Betdaq a big increase in liquidity.
long term the best we can hope for is two exchanges both with P.c charges, but at a lower rate than Betfair currently is.
that's what usually happens anyway, your not going to have such a huge discrepancy in costs for long, they will both move towards each other in time.
Betfair will reduce the P.C, Betdaq will Increase theirs.
That's of cause if the Ladbrokes exchange allows winners in the first place, they will only really be after the mugg money that Betfair has and the mugg money from their own client list introduction to the exchanges, Ladbrokes don't have winners on their books after all .
Ladbrokes are an awful company for winners,
i can only get about 0.50p on now and im not a great gambler by any means
but i can however see how we may have a brief return to the good old days,
it's bound to give Betfair a kick up the arse and Betdaq a big increase in liquidity.
long term the best we can hope for is two exchanges both with P.c charges, but at a lower rate than Betfair currently is.
that's what usually happens anyway, your not going to have such a huge discrepancy in costs for long, they will both move towards each other in time.
Betfair will reduce the P.C, Betdaq will Increase theirs.
That's of cause if the Ladbrokes exchange allows winners in the first place, they will only really be after the mugg money that Betfair has and the mugg money from their own client list introduction to the exchanges, Ladbrokes don't have winners on their books after all
.
Last edited by freddy on Thu Jan 24, 2013 11:59 am, edited 2 times in total.
i think now betfair have to reconsider the 40-60 % PC
and stick to the 20 % maximum if they want to keep the big accounts trading in their platform , its just matter of time now for betdaq liquidity to increase and add more events to the daily markets
and stick to the 20 % maximum if they want to keep the big accounts trading in their platform , its just matter of time now for betdaq liquidity to increase and add more events to the daily markets
send us a pm mate, no idea how u send onePeterLe wrote:Hi MCFC,mcfc1981 wrote:any coincidence ive had an email this week from my betfair account manager (didnt even know i had one) wanting to meet up in manchester next week to discuss projects they are working on
Sorry just going off topic..but intrigued!
You're the first person I know who has a Betfair Account Manager.(I'm not even sure Peter has one?)
How did you qualify for an Account Manager and how do they help you out?
Regards
Peter
Another option to be considered is that it will actually make very little difference to the Betdaq exchange and the way that it is run.
They may Just operate it as a completely separately company with no cross promotion and just use it to manage their own liabilities.
they are not going to want to lose their losing sportsbook customers to the exchange that for sure.
so im not sure what they could be planning really
will be an interesting time for sure .
They may Just operate it as a completely separately company with no cross promotion and just use it to manage their own liabilities.
they are not going to want to lose their losing sportsbook customers to the exchange that for sure.
so im not sure what they could be planning really
will be an interesting time for sure .
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tweebie1999
- Posts: 89
- Joined: Tue Dec 21, 2010 9:23 am
I read somewhere that Ladbrokes want Betdaq because exchanges have very advanced data systems and they are more interested in this than the business of betting exchanges.
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HThandicaper
- Posts: 8
- Joined: Wed Feb 09, 2011 3:17 pm
[quote="mcfc1981
why would ladbrokes put in own liquidity???(maybe to start wiv to get it up and running) dont understand why they would lay a team at 2.2 on exchange when they can lay it at 2s in the shop[/quote]
Everyone thinks money needs to be in the first box, for me its all about the "Security". betdaq lacks any depth of liquidity so its hard to trade and take the risk without anything to back it up. Id be happy if they put up 2 for me able to work at 2.2 knowing I can get out at 2. Problem at the moment is if you want to trade at 2.2 there is nothing behind you at the moment on there to give you the security.
why would ladbrokes put in own liquidity???(maybe to start wiv to get it up and running) dont understand why they would lay a team at 2.2 on exchange when they can lay it at 2s in the shop[/quote]
Everyone thinks money needs to be in the first box, for me its all about the "Security". betdaq lacks any depth of liquidity so its hard to trade and take the risk without anything to back it up. Id be happy if they put up 2 for me able to work at 2.2 knowing I can get out at 2. Problem at the moment is if you want to trade at 2.2 there is nothing behind you at the moment on there to give you the security.
Hi
A good summary here:-
http://www.guardian.co.uk/sport/blog/20 ... er-betfair
I'm sure Ladbrokes have done their homework, it will be interesting to see what happens..
A good summary here:-
http://www.guardian.co.uk/sport/blog/20 ... er-betfair
I'm sure Ladbrokes have done their homework, it will be interesting to see what happens..
Looks like a good fit.
Easy and cheap to re-configure the Betdaq minimum 50p stake to Ladbrokes standard maximum 50p stake for winners. Change the logo to blood red and stick some 50% payout fruit machines in the corner of the screen.
Free ladbrokes plastic pen at Christmas for all customers.
Easy and cheap to re-configure the Betdaq minimum 50p stake to Ladbrokes standard maximum 50p stake for winners. Change the logo to blood red and stick some 50% payout fruit machines in the corner of the screen.
Free ladbrokes plastic pen at Christmas for all customers.
Yep sounds right 0.50p min bet turn to 0.50p max
I wonder if Ladbrokes could bring In-Running to the masses via the high street shops, now that would be an interesting idea.
they could rent terminals per hour or whatever and then take their 5% commision.
I wonder if Ladbrokes could bring In-Running to the masses via the high street shops, now that would be an interesting idea.
they could rent terminals per hour or whatever and then take their 5% commision.
Greetings,freddy wrote:I wonder if Ladbrokes could bring In-Running to the masses via the high street shops, now that would be an interesting idea.
they could rent terminals per hour or whatever and then take their 5% commision.
ESPN had a story where something similar was already happening in Las Vegas:
http://www.youtube.com/watch?v=N_sqMO-L4dk
Cheers
Yes thanks, that was the sort of thing i was imagining,
it would be nothing new here obviously, but it could help turn a niche market into a more mainstream one,
they have a awful lot of shops that's for sure.
they need to create new business for the exchange but at the same time they wont want to lose money to it from their sports book customers.
so new revenue streams like this may be the way forward
it would be nothing new here obviously, but it could help turn a niche market into a more mainstream one,
they have a awful lot of shops that's for sure.
they need to create new business for the exchange but at the same time they wont want to lose money to it from their sports book customers.
so new revenue streams like this may be the way forward
